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Heartland Showrunner: “We’ve Never Run Out of Stories” — 19 Seasons In

Mark Haroun and Amber Marshall on keeping Heartland fresh after 19 seasons on CBC

Heartland Season 18: A Ranch That Refuses to Fade

19 seasons in, Heartland’s crew showed up to film a drought storyline and found themselves standing in one of the greenest Alberta summers on record.

The writers had built the story months earlier, pulling from the province’s real 2023 drought. By the time production started in 2024, the ranch looked nothing like it was supposed to.

Amber Marshall, who plays Amy Fleming and also works as a producer on the series, didn’t try to dress it up: “It was quite a challenge showing characters out there talking about how if we don’t have rain, we’re not going to make it, in this lush green pasture.”

The crew worked around it, shot by shot — literally. It’s a small but telling example of how Heartland has lasted this long: not by sticking to a formula, but by adjusting in real time.

Season 18 isn’t coasting. Lou gets a real opponent in Pryce Beef, a corporate operation with its eye on the Bartlett ranch — and one that can actually match her on the business side.

Amy, meanwhile, is caught between Nathan Pryce Jr. — the rival’s son — and Caleb, Ty’s former best friend, who’s pushing their relationship into new territory.

Marshall says Nathan’s arrival “causes some ups and downs” between Amy and her family. It’s a careful way of describing a storyline that puts steady pressure on the one character viewers have watched grow from a grieving teenager into a widowed mother over nearly two decades.

The show’s generational storytelling has become one of its sharpest tools. Lou’s daughter Katie is now almost the same age Amy was in the first episode — and the writers know it.

Horses are still a must-have. Marshall’s producing job mostly involves checking out new animals for set compatibility: temperament, breed, what each scene actually demands. She says this takes up a big chunk of her time. The show’s reputation for being real with its animal performers isn’t an accident.

Showrunner Mark Haroun has been there since season one — he started as a script coordinator, which means he’s watched the show’s whole journey from the writers’ room out

His explanation for why Heartland has lasted is simple: “That sort of family drama didn’t exist on television.”

The major American networks walked away from this genre. CBC didn’t.

As for when it ends, Haroun isn’t rushing. “I feel like we have so many more stories to tell,” he says. “I’ve never struggled to come up with stories because these characters are so rich.”

He’s said publicly that he wants CBC to give the team enough time to finish the show right, whenever that needs to happen.

CBC has also launched a dedicated Heartland streaming channel, with all 17 previous seasons available on demand — a move that shows the broadcaster sees the series as a long-term catalog asset, not just an ongoing production.

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